If you notice a novelty after your Win. 8.1 update - a task bar logo looking like this:
what's behind it is an offer to upgrade your (Windows 8.1) installation to Windows 10:
If you're not planning to do that do the following:
- go to the Windows Update panel
- click on "Installed Updates"
- find and uninstall update KB3035583
- restart the machine.
- Done. 🙂
Notice: more info on this update from Microsoft is available here